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Find a Coaching Niche and Grow Your Business in 3 Steps

Find a Coaching Niche and Grow Your Business in 3 Steps

Selecting a coaching niche shows your unique expertise and attract more clients. Learn how to find one that highlights your skills and experience.


You’re good at mentoring people and teaching new skills, so professional coaching seems like a natural fit. As a coach, you can help clients discover their strengths and weaknesses, set goals, and work toward achieving them. But before you dive into a professional coaching career, find your niche.

A coaching niche will help you stand out from the crowd and maximize your potential. You have many coaching specialties to choose from. And by taking an objective approach, you can find the one that best aligns with your skillset, which will further help you grow your business. 

Here’s how to find your coaching niche. 

What is a coaching niche?

A coaching niche enables you to pick a specific field across a vast industry. For instance, as a coach, you may guide your clients to follow a special diet instead of informing them of wellness as a general subject. By picking a specialty, you maximize your talents and give tailored assistance to ideal clients.  

If a potential client comes to you and wants to follow a vegan diet, but you’re a general health coach, you might not have the expertise. But, if your niche is vegan nutrition, you’ll be able to put them on the right track. And as your credibility increases, clients with distinct needs will know they can trust you. 

4 reasons you need to find a niche

Finding a specific niche gives you the ideal recipe for success by making you an expert among those with a more general focus. Here are some of the top benefits of finding a coaching niche:

  1. Develops client base

To grow your coaching practice, you’ll need a steady stream of clients with a great reputation, which invites an increasing number of potential customers to seek your guidance. For example, some people might have trouble putting their dreams into action, and as a goal-setting coach, you can show them how. And over time, as individuals achieve results, more and more will flock to your practice. 

  1. Boosts credibility

When clients meet with a coach with a general specialty, like career coaching, they receive good but nonspecific advice. The coach doesn’t provide much value, resulting in the client not returning. But when your background and skills let you tune in and direct clients in ways that generate tangible results, you provide them with optimum value and have long-term customers. This helps ensure you’re a credible expert in the field.  

  1. Helps you stand out

Consider this: Suppose you own an expensive sports car. Would you take it to a company-approved specialty mechanic or one that services all makes and models? Odds are you’ll want someone with deep knowledge of the car’s inner workings. Similarly, when you pick a niche, you stand apart from everyone else and have a target market to concentrate on. 

  1. Builds trust with clients

Clients in need seek a coach they can trust. By explaining your unique knowledge and skill set, you can put them at ease. And in an atmosphere of trust and understanding, ideas easily flow back and forth, enhancing communication. 

How to pick a niche to expand your business

You can find the specialty that suits you best by analyzing your strengths, focusing on your passions, and researching the market. Consider these strategies to explore your niche.

1. Focus on your strengths

Do you have a background as an entrepreneur and know how to help business owners? Or have you run multiple marathons and understand how to get the most out of training? Tapping into your distinct know-how helps you support clients facing the same situations. With your experience, you’ll know how to guide them on the right path so they can achieve what they set out to do. 

2. Find your passion

When you enjoy your work, it feels like a passion more than a chore. Choose a niche that’s your area of interest, as you’ll be able to better guide clients when you’re well-informed about a subject. And your hard work pays off when clients take notice and realize you’re serious about coaching them.  

3. Earn profits

Sure, your primary goal is to support clients in leading a more fulfilling life, but does it pay you well? Having a profitable coaching niche is another important aspect to consider. As you research possible specialties, ensure there’s a market so you can set fair pricing and earn a good living. 


Niches you can choose from

As you explore coaching niche ideas, you might need help picking one. Let’s give you a jumpstart with these broad specialties, along with their niches.

1. Executive coaching

If you have past experience in a corporate leadership role, you can put that knowledge to work as an executive coach. Professional development is a top priority as new executives progress in their careers. But when companies don’t have someone in-house to guide and mentor managers, an executive coach provides helpful advice. 

Executive coaching sub-niches include productivity improvement, raising motivation, and team management. 

2. Therapeutic art coaching

If you’re artistic and love helping people, you can combine those passions as a therapeutic art coach. Art therapy lets clients work through mental health issues with creative expression without the need to articulate your thoughts into words.

Some niches within art therapy include painting, music, and writing. 

3. Relationship coaching

Healthy relationships are vital to leading happy, fulfilling lives. But when we struggle to connect or experience tension, a relationship coach helps us understand why. As a relationship coach, facilitate better relationships between friends and family members, and enjoy a rewarding career. 

A relationship coach specializes in dating, intimacy, and communication. 

4. Wellness coaching

It can be a challenge to make time for exercise and follow a healthy diet. As a wellness coach, you’ll guide clients toward healthier habits, help them reach weight loss goals, and improve their sense of well-being.

Wellness coaching niches consist of fitness coaching, stress management, and nutrition. 

5. Career coaching

Even if someone works hard at their profession, they might not achieve their desired level of success. Career coaches counsel clients on ways to enhance leadership skills, improve work-life balance, and make intelligent decisions. 

Career coaching can branch out into niche areas such as resume writing, career transitions, and retirement planning. 

Set yourself apart with a coaching niche

A coaching niche shows you’re a trustworthy expert who can help clients with diverse requirements. Finding the right one involves reviewing your passions and experience while analyzing financial prospects. Once you establish yourself as someone with the right coaching skills, count on growing a successful business.

For new coaches beginning their journey, getting started can be confusing. After all, professional coaching is more than scheduling sessions and meeting with clients. Practice’s platform has helpful tools such as file storage, automation, and invoice tracking so that you can run your coaching business with detail and efficiency. And our extensive blog has articles on everything from business plans to leadership, so you’re always up to date on the latest info. Try us today.

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