Build a strong client network to take your tutoring business to the next level and earn a solid reputation –– and a well-advertised brand helps you gain both.
But organic marketing methods, such as blog posts and newsletters, only get you so far. And to reach a broader clientele, you need to invest in multiple avenues to achieve your advertising goals.
Yes, organic methods cost less and are important to growing your tutoring business in the early stages. However, generating high-quality leads through organic marketing alone can be challenging as the tutoring industry grows. Consider paid promotion and target ads to reach a wider clientele.
Here’s how to advertise your tutoring business.
5 tips to consider when advertising your tutoring services
As a tutor, your advertising must be creative to attract clients in a crowded market. Providing the proper credentials to ensure people trust you is also necessary. Here are a few tips for designing tutor adverts:
Polish your resume
Potential clients will inquire about your professional background and experience before hiring. A strong resume is a great marketing tool to attract clients. Here are a few things to include:
- Qualifications and accomplishments
- A list of soft and hard skills
- Academic recognition, such as awards and certificates
Keep the resume brief and only include essential and relevant information. Combine accolades with a strong background and a valuable skill set to sound credible to prospective clients and stand out. Add your resume to your LinkedIn profile, portfolio, and anywhere else you advertise.
Make business cards
Business cards may seem archaic, with everyone communicating via email and other digital channels, but they offer a convenient way to share contact information with potential clients quickly. Include the following details:
- Name and agency name
- Email address
- Contact number
- Social media handles
- Personal or company logo
Hand out business cards at networking events, such as high schools or colleges, to notify them of your services and digital presence.
Create a website
Yes, resumes and business cards are essential to market your services, but they're most effective with a modern website. With almost two-thirds of the world population using the internet, it's a no-brainer to have an online presence so people can find you easily.
A website portfolio should include the following:
- A friendly portrait and a brief bio
- A well-designed landing page
- A resume
- Academic and professional accolades
- A booking or scheduling feature
Add a strong call-to-action (CTA) and links to all your social media platforms. Most importantly, remember to make the website mobile-compatible so customers can view your website and contact you, regardless of the device they're using. That’s because 4.97 billion people actively access the internet on mobile.
Highlight your value proposition
A value proposition highlights the skills and services you bring to the table. Making a value proposition unique is essential. After all, potential clients will compare your skill set with other tutors and agencies, meaning it’s more important than ever to impress your prospective clientele from the get-go.
Here are a few things to add to enhance your value proposition:
- Primary areas of expertise: Highlight the main subjects you tutor, and explain why you excel at teaching a specific topic.
- Credentials in your chosen field: This is where you can go into greater detail about awards and accomplishments throughout your career. Include appropriate and recent accolades. For example, don't include an 8th-grade award for basketball if you offer math tutoring services. Instead, highlight recent recognition that shows you add value to a potential student.
- Teaching methods: Clients often pick tutors whose ideas and methods match theirs. For example, you may offer online tutoring, which some students may or may not prefer. Describe your approach to teaching to encourage like-minded students to approach you over other tutors.
Networking is one of the best ways to advertise your services. After all, what's better than being physically present at an event, communicating with other professionals, and distributing business cards?
Start by contacting local schools and colleges, and establish a cooperative relationship with student counselors and other faculty. Once you've developed a rapport, request permission to display printed ads in common spaces around campus and ask to feature in weekly newsletters or on the school website.
Put yourself out there by attending events, plastering ads in nearby coffee shops, and showing parents you're approachable, qualified, and an excellent fit to take students under your wing. Remember, word of mouth spreads quickly!
What should your tutoring advertisement include?
Now that you’re familiar with tips and tricks to market yourself, let’s review a few things to add to your tutoring ad:
- Title and qualifications: Mention your degrees and teaching qualifications as a title after your name to increase credibility.
- Experience: If you've ever taught at an educational institution, tutored students for years, or have relevant experience in related fields, include them.
- Subjects offered: Specify the subject matter, topics, and themes you teach.
- Location and delivery method: Mention if you offer in-person private tutoring or conduct online teaching classes or whether you’re willing to travel for sessions.
- Pricing: Add your preferred payment schedule. This could be lesson by lesson, weekly, or monthly. Also, specify whether you want to be paid in cash or through online portals. Remember to include additional charges if you’re traveling or taking extra classes.
- Contact details: Include your phone number, email address, and social media handles.
- References and testimonials: These give your ad a touch of authenticity and reliability. Include referrals from past mentors and testimonials from satisfied clientele. Hearing from happy customers encourages new clients to approach you.
Where should you advertise?
Choosing the right platform to advertise your tutoring services is important, as it allows you to reach the appropriate target audience. Here are some of the best advertising platforms:
LinkedIn is great for professional ads and is best suited to tutors looking to connect directly with hiring clients. LinkedIn Ads help post targeted adverts, so you reach your intended demographic.
Google Ads’ PPC (pay-per-click) feature allows you to customize your budget and find a reasonable range. Simply select a goal and run your ad. Plus, you only pay after someone clicks a CTA and visits your ad or website. This is best for tutors with budget constraints who want their first taste of advertising.
Facebook and Instagram
With nearly five billion monthly active users combined, Instagram and Facebook Ads are excellent channels to place your ads. These platforms let you filter target markets based on age, gender, location, interests, and more. This means ads focus on relevant audiences, generating more leads.
Facebook and Instagram are best for tutors who post a wide range of educational content — including photos, videos, Reels, and Stories — and cater to younger students.
Grow your tutoring business with Practice
After placing ads, wait for the calls to pour in and prepare to offer the best tutor services possible. At Practice, we offer sample tutoring contracts to get you started.
After onboarding, leverage our customer relationship management (CRM) tool, made with tutors in mind, to handle client data safely and securely.
But that’s not all. If you’re in a related field, such as professional or life coaching, use our Client Management Software to receive feedback, track progress, and monitor payments — all in one place. Try it today.