In the 21st century, small business owners — including coaches — need to get online.
People are no longer looking up numbers in the phone book — they’re finding contact information on a search engine. If your coaching practice isn’t on the web, then potential clients won’t be able to reach your business organically.
However, unless you moonlight as a developer, creating your own website may seem like a daunting task. We have good news: there’s a wealth of user-friendly site-building tools out there, and you don’t need to know anything about coding or website design to get started.
In fact, the toughest part of creating a site for your business might be finding inspiration. We have you covered. Check out these seven amazing websites for coaches and get those creative wheels turning.
The benefits of a website
The most important thing a website can provide is a virtual touchpoint for potential clients. Whether they’re stumbling across your website on a search results page or are following up on an interest in your services, people need to be able to find your business. And in the digital age, exclusively brick-and-mortar advertising just doesn’t cut it anymore.
But visibility isn’t the only benefit of a website. Check out these other perks getting online can provide your business:
- Authority and credibility: When potential customers can’t find a business online, they may question its legitimacy. On the other hand, a polished and professional site lends your practice credibility. Don’t leave potential clients hanging — instead, use your web presence to offer detailed information on your coaching services and mission to instill trust in your brand.
- Brand recognition: Every company should have a consistent and recognizable brand. Aside from your socials, your website is the best place to promote this identity. This way, if clients spot your marketing or other promotional content in the wild, they’ll instantly know where it comes from.
- Growth: A website gives you the reach that physical advertising can’t. This is especially valuable for businesses that can engage with people from all over, such as an online email coaching service. Even if you only want to market your services in your geographical area, a website can still help you reach a wider audience of people who wouldn’t have found your practice via word of mouth.
7 of the best coaching websites
Thankfully, you’re not the first coach to make a business website. That means there are plenty of stellar examples out there to inspire your design. Here are a few favorites:
- Dominique Ara: This transformative leadership coach’s site has an aura of professionalism achieved through a limited color scheme, high-end graphics, and an easy-to-navigate one-page scroll that gives viewers all the information they need in one place. At the end of that scroll is a contact form and a link to book a consultation, inviting potential clients to convert their visit into an appointment.
- Patrice Washington: This coach, who leads clients toward fulfillment outside of financial goals, shows off her polished brand using high-quality photos, consistent fonts, and a clear voice. Her site cleverly redirects visitors to her podcast, YouTube channel, and Facebook page, inviting them to get a more comprehensive view of her work. Plus, she includes testimonials to back up her experience, giving potential clients insight into success stories.
- Maria Marlowe: Marlow may be a nutritionist, but her website is an excellent example for coaches working in the wellness industry. The clean white background and easy-to-read black font exude a sense of calm — a feeling you want to associate with someone focused on your health. Marlowe also takes every opportunity to engage viewers with links to her podcast, blog, recipes, and merchandise, keeping them engaged and increasing the chance of conversions.
- Preston Smiles: This life coach’s website emphasizes a unique brand with an inspiring voice. Smiles’ layout makes it intuitive for viewers to check out his podcast or register for his proprietary courses using direct links.
- Jen Carrington: Business coach Carrigton’s site looks anything but corporate. The career coaching website invites users in with a refined color scheme and modern fonts that are easy on the eyes. She leads up the page by asking viewers a question and inviting them to take a quiz to learn more about their entrepreneurial venture idea — and more engagement often leads to more conversions.
- Louis Morris: Morris’ site is an excellent example of how a coach can use a single hue to make a point. The red blazer in the coach’s professional photo and burgundy tones of the site are colors we associate with love and relationships — which are the focus of his practice.
- Craig White: This high-performance coach’s homepage reflects his trade by using tones like hunter green and gold, representing success and power. The blurbs on the site's landing page invite visitors to question how they feel about themselves — almost as if their first session started with clicking on the site.
How to create a website that stands out
After you gather some inspiration, put your own spin on it. The following steps will take you from planning your site to getting it up and running:
- Decide on your voice and message: One thing you’ll find on any excellent coaching site is an attention-grabbing and consistent voice. The coach’s message is clear, and a visitor with only a few seconds to spend on the page knows exactly what the professional offers. Remember that short, impactful blurbs are often best in these spaces that people scan quickly.
- Choose an attractive design: Most website builders offer visually appealing templates that make designing a professional-looking site easy. And since these website templates are often malleable, coaches can swap out colors and fonts for the ones in their brand kit. Always use high-quality graphics and images, as low-resolution visuals look sloppy and unprofessional. And if you need a helping hand, take it — some site builders also offer professional help for a fee or offer free resources for beginner designers.
- List your services. Make sure your services are front and center on your site. You can decide whether or not to share your pricing, but definitely include a description of your offerings. You may lose potential clients to more informative sites if you don't.
- Promote your website. Once your website is up and running, promote it on your social media platforms. Put a link to your site in your bios on these apps, advertise your new page on coaching platforms, and include the URL in your email signature and on business cards.
Create a safe place to store new leads
Your new website will soon start generating leads from potential clients, so set yourself up with a secure place to store them. Practice’s customer relationship management (CRM) tool, made with coaches and entrepreneurs in mind, provides a safe platform for saving client data, messaging and document sharing, and payment.