Case Studies & Research

Learn how to run Google ads for small businesses and about the wealth of promotion options available. Plus, find out how to analyze your campaigns.

Learn about the six types of branding strategies and assess which one will work well for your business. Plus, discover how to design one.

As more and more businesses shift towards digitalization, finding the right software to manage appointments and bookings has become increasingly important. Two popular tools that have emerged in recent years are Dubsado and Acuity. Let's compare them.

This is a completely unpaid review of the pros and cons of both platforms, so you have the information you need to decide which is the right fit for your business.

Directories help prospective clients find your services. Learn all about coaching directories and what details to include in your profile.

Learn how to set social media goals for your coaching business, why you should set them, and how to track success. Discover six tips for creating SMART goals.

Learn about coaching ethics, what these principals entail, and how you can guide your work with ethical codes from major coaching organizations.

As an entrepreneur, you need to get the word out about your product to bring in customers. Learn all about social media marketing for your small business.

Not every business can afford large-scale marketing. Learn how to promote your business for free on social media and bring in new leads on a budget.

Learn how to find clients on LinkedIn and how it can help you grow your coaching business. Plus, discover how to make the best profile page.

Positivity is powerful, and taking time to reflect on all you have to be thankful for is an important habit. Here are five ways to practice gratitude.

Discover why tutoring contracts are important, and learn how to include essential clauses to create a reliable agreement for you and your clients.